REDKEN Color Extend Magnetics Shampoo for Color-Treated Hair

Redken's Color Extend Magnetics haircare system features gentle sulfate-free formulas to promote long-lasting hair color and prevent fading. The Color Extend Magnetics Color Care Complex helps lock in hair color for vibrant, radiant hair with mirror-like shine.

The Color Extend Magnetics line is designed for all color-treated hair, providing sulfate-free color protection, preventing fade, and adding shine. To use, apply the shampoo to wet hair and rinse. The result is vibrant, shiny hair color.

In contrast, the Color Extend range also protects and extends color-treated hair, but it is not sulfate-free. The main difference between the two is that Color Extend Magnetics contains amino acids to help seal in color.

The Color Extend Magnetics formula has not changed, only the packaging has been upgraded to focus on sustainability. Redken is committed to reducing virgin plastic usage and shifting to post-consumer plastic, cardboard, and aluminum in their packaging. Additionally, 3 out of 4 Redken haircare products are made in factories using renewable energy.

Redken is also focused on making the hairdresser's chair an LGBTQ+ safe space. They provide free virtual on-demand education to hairdressers to promote inclusivity and respect. In 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products.

When it comes to color-treated hair, Redken offers three main systems: Color Extend Magnetics, Color Extend, and Blondage. Color Extend Magnetics is suitable for all color-treated hair, providing sulfate-free color protection, preventing fade, and adding shine. Color Extend also protects against color fading and adds shine, but it is not sulfate-free. Blondage is specifically formulated for blonde or highlighted hair, helping to neutralize yellow tones.

Ultimately, Redken's commitment to sustainability, inclusivity, and high-performance haircare products makes them a trusted brand for those with color-treated hair. Whether you choose Color Extend Magnetics, Color Extend, or Blondage, you can be confident in their ability to protect your hair color and keep it looking vibrant and radiant.

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