REDKEN Color Extend Shampoo for Color-Treated Hair

Redken's Color Extend haircare system features gentle formulas to promote long-lasting hair color and prevent fading. The Color Extend line is formulated with Redken's Color Care Complex, which includes cranberry oil to maximize color vibrancy and ceramides to strengthen hair. This system helps add shine and enhance hair color while making it last longer.

The Color Extend collection includes a Color Protecting Shampoo and Conditioner. The shampoo gently cleanses, protects hair color from fading, and leaves hair refreshed and shiny. The conditioner moisturizes, adds shine, and protects hair color from fading.

Redken also offers the Color Extend Magnetics line, which is sulfate-free and provides color protection. Another option is the Blondage system, designed for blonde and highlighted hair to neutralize yellow tones and maintain a cool, vibrant blonde color.

When deciding which color care system is best, consider your hair type and the desired function. Color Extend and Color Extend Magnetics are suitable for all color-treated hair, working to prevent color fade and add shine. Blondage is tailored for blonde and highlighted hair, toning and neutralizing yellow undertones.

Key benefits of the Color Extend line include protecting against color fading, while Color Extend Magnetics offers sulfate-free color protection. Blondage helps neutralize yellow tones in blonde and highlighted hair.

To use these systems, apply the products to wet hair and rinse. For Blondage, leave the product on for 3-5 minutes before rinsing.

Redken is committed to sustainability, focusing on reducing virgin plastic, using renewable energy in manufacturing, and providing informed consumer choices. In 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products.

Additionally, Redken is on a mission to ensure the hairdresser's chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers.

Whether you're looking to protect your vibrant hair color, maintain a cool-toned blonde, or support sustainable and inclusive practices, Redken's color care systems and initiatives offer solutions to meet your needs.

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